And last year supermarket chain Albertsons bought Plated. Weight Watchers is also going up against Walmart, the largest grocer in the country which recently said it would launch its own meal kits. Its shares fell 4% on the Weight Watchers news, continuing a sharp decline since the company went public last year. But it’s now struggling to win new customers. Blue Apron (APRN) essentially created the space by offering customers ingredients and directions to allow even someone with limited cooking ability to prepare a good quality meal. “This is about more than weight, and more about a holistic approach, about health and wellness,” Grossman said at an industry conference on Thursday to discuss her strategy.īy going into the meal kits area, Weight Watchers is diving into an increasingly crowded market. The moves are part of CEO Mindy Grossman’s efforts to branch out the company’s offerings well past its weight loss services. Weight Watchers, which is enjoying something of a renaissance with a rebound in memberships, also announced it will begin selling kitchen tools, and now has a partnership with celebrity chef Eric Greenspan to create recipes that can be part of Weight Watchers’ new Freestyle program.

Each one is centred around weight loss-friendly ingredients like lean protein, fruit, vegetables and complex carbohydrates.The weight-loss company, whose investors include Oprah Winfrey, said on Thursday it was launching a line of so-called fresh food “quick prep” meal kits in partnership with FreshRealm that will be in grocery stores sometime in the second half of the year.

You’ll have at least six meals to choose from every week, giving you the opportunity to try things you’d never usually cook. Each meal comes with a recipe card, complete with easy-to-follow steps and nutritional info. Pick a day that suits you and all the fresh, wholesome ingredients you need to cook delicious dishes from scratch will be delivered straight to your door.

HelloFresh’s Calorie Smart meals now feature Points values, making it easier for you to track and eat tasty, healthier meals. We’ve teamed up with HelloFresh to make weight loss and healthier eating easier than ever.

Best meal kit for weight watchers